This is about protecting sales of infant formulas and weaning foods heavily marketing to mothers in developing countries as superior to breastfeeding, this despite vast amounts of evidence for the superiority of breastfeeding over any other method for promoting infant health.
Public Citizen’s Eyes on Trade reminds us:
For decades, infant formula manufacturers have been accused of aggressive marketing campaigns in developing countries to discourage breastfeeding and instead, to push new mothers into purchasing formula. The famous boycott of Nestlé in the 1970s led to the development and adoption by nations worldwide of the UNICEF/World Health Organization (WHO) International Code of Marketing of Breastmilk Substitutes (The Code) in 1981. The Code sets guidelines and restrictions on the marketing of breastmilk substitutes, and reaffirms governments’ sovereign rights to take the actions necessary to implement and monitor these guidelines.
To promote and protect the practice of breastfeeding, many countries have implemented policies that restrict corporate marketing strategies targeting mothers. These policies have led to increased breastfeeding in many countries even though greater progress is still needed.
These are the policies the USTR wants eliminated.