I’m moderating an online webinar on the new Slow Food book, Ark of Taste, with authors David S. Shields and Giselle Kennedy Lord. For information and registration click here. It’s at 4:00 p.m. EST.
Coronavirus marketing exploitation of the week: Lays travel chips
With so many people feeling cooped up due to restrictions in place because of the coronavirus pandemic, potato chip maker Lay’s has developed four new internationally-inspired flavors to satisfy both food and travel cravings alike.
But here’s the real gimmick:
The new flavors won’t be sold in stores. Anyone wishing to taste one of the new flavors will have to reply to one of the company’s social media posts and tell them which country you’d like to visit. A bag from the country they choose will be shipped to the lucky winners.
Lays tried this in 2016. But you could buy those in stores, although not for long evidently. The Greek Tzatziki flavor is the only one of that lot to make it into this one.
Frito-Lay, of course, is owned by PepsiCo. So this is Big Food in marketing action.