Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
Coronavirus marketing exploitation of the week: Lays travel chips
With so many people feeling cooped up due to restrictions in place because of the coronavirus pandemic, potato chip maker Lay’s has developed four new internationally-inspired flavors to satisfy both food and travel cravings alike.
But here’s the real gimmick:
The new flavors won’t be sold in stores. Anyone wishing to taste one of the new flavors will have to reply to one of the company’s social media posts and tell them which country you’d like to visit. A bag from the country they choose will be shipped to the lucky winners.
Lays tried this in 2016. But you could buy those in stores, although not for long evidently. The Greek Tzatziki flavor is the only one of that lot to make it into this one.
Frito-Lay, of course, is owned by PepsiCo. So this is Big Food in marketing action.
