I kept coming across this on Twitter, but had no idea what it was about.
I’ve always said food explains everything. And here we are in the middle of M&M-inspired culture wars.
The New York Times to the rescue !
M&M’s, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take…figures on the political right, including Tucker Carlson of Fox News, have criticized the candy as “Woke M&M’s,” owing to a series of cosmetic tweaks in recent years.
I love what the Times says next: “Here’s how we got here, to the extent that it’s possible to explain.” Right.
Mars, it seems, issued the statement shown above last week, replacing the M&M characters with “the beloved Maya Rudolph.”
The Times attributes this to Fox News’ sTucker Carlson:
All of this is enough to make me want to run out and eat some M&Ms.
You can’t make this stuff up.