I’m keynoting the Food Tech Expo at Centro Citibamamex, Avenida del Conscripto 311, Lomas de Sotelo, Hipodromo de las Americas, 9:00 am, and on a panel at 12:30. Information is here.
Annals of food politics: “Woke” M&Ms
I kept coming across this on Twitter, but had no idea what it was about.
I’ve always said food explains everything. And here we are in the middle of M&M-inspired culture wars.
M&M’s, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take…figures on the political right, including Tucker Carlson of Fox News, have criticized the candy as “Woke M&M’s,” owing to a series of cosmetic tweaks in recent years.
I love what the Times says next: “Here’s how we got here, to the extent that it’s possible to explain.” Right.
The Times attributes this to Fox News’ sTucker Carlson:
In January 2022, M&M’s gave the aching feet of its two female spokescandies a break, replacing the green M&M’s heels with flats and swapping the brown M&M’s stilettos for smaller, more comfortable heels…“M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous,” Mr. Carlson railed on his show. “Until the moment when you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity. They’ve won.”
Mr. Carlson declared that the “woke M&M’s have returned” after Mars Wrigley introduced a new purple M&M to the roster, and the others got a new look. “The green M&M’s got her boots back but apparently is now a lesbian, maybe, and there is also a plus-sized, obese purple M&M,” he said. “So we’re going to cover that, of course. Because that’s what we do.”
All of this is enough to make me want to run out and eat some M&Ms.
You can’t make this stuff up.
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