by Marion Nestle

Currently browsing posts about: Candy

Oct 30 2020

Food marketing effort of the weekend: Happy Halloween!

You might think that Halloween is—or was pre-Covid—a fun activity for your kids, but it’s underlying purpose is to sell candy, as much as possible to as many people as possible.  It’s a big part of total annual candy sales (Valentine’s Day is another).

Let’s start with The Counter’s account of how the candy industry convinced everyone to buy record-breaking amounts of candy, while public health authories were discouraging trick-or-treating.

Is it possible to trick-or-treat safely?  Suggestions:

What’s happening with Halloween in New York City?

ConfectionaryNews.com has produced a Special Edition: Fright night: How American candy companies are gearing up for Halloween

No doubt, Halloween is going to feel different this year, but as John Downs, president and CEO of the NCA [National Confectioners Association] says: “it isdefinitely happening!​”

In this special edition newsletter we focus on how the confectionery industry in the USA is preparing for one of its main holiday seasons.  Halloween is estimated to generate over $4bn in revenue for candy companies and while the festivities are going ahead, the emphasis is on staying safe and following guidelines.

To help consumers and its members prepare for this year’s event the NCA has launched its Halloween Central portal with up-to-date advice from top health experts on how to celebrate safely.  With online sales of candy soaring, we look at an innovative solution from Mars Wrigley with the launch of its virtual Treat Town app for those who are unable to join the outdoor fun this year.  We also report on how other big companies, including Hershey and Ferrero, intend to lift spirits this Halloween – and new kid on the block Stuffed Puffs completes our round-up with a spooky twist on a camp-fire classic.

Check-out the articles below to find out more – and have fun but stay safe this Halloween.

Feb 14 2020

Weekend eating: Valentine’s day options

Happy Valentine’s Day!

How to celebrate?  You can do this:

Or this:

But Valentine’s Day, in case you haven’t noticed, is about candy:  A whopping $27 billion worth this year.

Valentine’s Day is big business.  Here are some items:

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Dec 5 2019

Annals of marketing: functional (CBD, vitamins) gummy candies and chewing gums

ConfectionaryNews.com, a daily newsletter from this industry, has a Special Edition: The Rise of Functional Jellies.

“Functional,” you may recall, means something added over and above what is in the food to begin with.  In the case of gummy bears, it means added vitamins, minerals, herbals, or, these days, CBD.

The demand for functional jellies is growing with herbal extracts, cannabinoids and vitamins proving a good fit with the mainstream candy sector.

One of the quickest ways of getting nutrients into the body is via gums or jellies.

“Gummies have a slightly nostalgic feeling of something that we had as children, but in this version, it is completely transformed into a product that we can feel good about eating and that can easily fit into a healthy diet for kids and adults,” said ​Amanda Vagochik, VP of innovation at SinnovaTek.

In the articles below we look at how street-smart entrepreneurs are disrupting the industry with innovation and a fresh attitude and how CBD edibles are also changing the landscape of functionality in candy.

Oct 31 2019

Happy Food Politics Halloween

No getting around it.  It’s candy time again.

Researchers (somebody has to do this) tell us that candy popularity varies by state.

 

Here are a few items I’ve been collecting for this occasion.

Best of all is the candy industry’s advice for Halloween.

“Since there are many treats being handed out on Halloween, it’s a good time to keep balance in mind. Also, be sure to check out our 2019 press release.

As families gear up to go trick-or-treating, the National Confectioners Association is keeping consumers in mind with Halloween Central, a digital resource offering a variety of tools to help consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle.

Here is everything you ever wanted to know about U.S. pumpkin production.

Trick or treat!

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Jun 11 2018

“Functional” candy? Special report from Confectionary News

The industry newsletter ConfectionaryNews.com has a collection of articles on “functional” candy.  In this context, “functional” means the addition of something not originally present to enhance the food’s nutritional value.

In the U.S., confectioners have to be careful not to violate the FDA’s so-called “jelly bean rule,” one that says you cannot add nutrients to foods (like jelly beans) just to make them appear to be healthy.

But wouldn’t it be great if candy was a health food?  Spirulina chocolate?  Read on.

Special Edition: Functional Confectionery

The consumer trend towards better-for-you snacks gives confections made with functional ingredients an opportunity to scoop up their share in the health and wellness market.

As part of this special edition on Functional Confectionery, ConfectioneryNews talks to YouBar about its nutrition bars that meet individualized recipes for dietary and nutritional needs; Rainmaker which is currently testing its first line of branded protein confectionery products in the UK and Ireland; and Supertreats’ carob powder which is a healthy alternative to cocoa.

Dec 15 2017

In the holiday spirit: 3D printed candy!

ConfectionaryNews.com has collected articles and videos into a Special Edition: The future of 3D printing in confectionery

Hershey tips 3D printing to take off like the microwave oven did in the 80s – with ultra-customized designs a possibility in retail stores. Katjes subsidiary the Magic Candy Factory is already making waves with its 3D sugar confectionery printer, allowing personalized designs. Now others, such as Barry Callebaut, are entering the fray. This special explores what the future holds for 3D printing in the confectionery industry.

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Oct 31 2017

Happy Halloween!

In honor of today’s sugar rush, I know you want to know this.

From Clair Robins comes this interactive map of what she calculates as the most popular Halloween candy in each state.

Click on the state….  And note: virtual candy has no sugar or calories.

Source: CandyStore.com.

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Feb 14 2017

Happy (healthy?) Valentine’s Day!

Happy Valentine’s Day!

It’s a big day for candy sales.

Just for fun, I Googled “healthy Valentine’s Day” just to see what would come up.   Lots, it turns out.

Here’s my favorite.

Image result for valentine's day healthy candy

Happy Valentine’s Day!

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