The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

I thought we were all done with the thoroughly discredited notion that extra-oxygenated water conferred special health benefits, but no such luck. It’s back with a vengeance and $4 million in advertising. This is one you can do at home (try shaking the bottle!).