Jul 21 2007

FDA To Look at Nutrition Symbols on Food Packages

At last the FDA is going to take a look at those confusing symbols on food packages purporting to tell you how healthy the products must be. PepsiCo uses green “Smart Spots.” Kraft uses green “Sensible Solutions.” Just about every breakfast cereal sports symbols indicating that they are low in fat, lactose-free, high in fiber, containing whole grains, and so forth. These are unregulated health claims, although the companies would argue that they are just providing information. As the FDA politely puts the matter, “Although each symbol intends to indicate that the food product bearing the symbol is a healthful choice, each symbol program has different nutrient requirements.” Indeed. The FDA will hold hearings on this topic on September 10 and 11 to solicit information and comments. If you have thoughts on whether companies should be allowed to use these symbols or scoring systems, or whether the FDA needs to establish firm criteria for their use, now might be a good time to let the agency know.

Comments

I love whole grains as much as I love clear, honest labeling of foods. It is discouraging that even the WholeGrainsCouncil.org label on some foods is misleading.
I just saw a love of Rubschlager Wheat Bread with the WGC symbol on it. It contains: Whole wheat, enriched wheat and 2 different sweetners. I’m not sure how this is “whole”.

What if foods with the Whole Grains Council or other proclamation that it is a “Whole Grain,” contained only Whole Grains with no “enriched flour” or added sugars?

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