Representative Edward Markey (Dem-MA) is making trouble for food companies who market to kids. He wrote letters to a bunch of companies asking them to cease and desist using cartoon characters or marketing to kids under age 12. The results? Some said yes, some said no. Among the “no’s” are Dannon (so much for Stonyfield), Nestle (no relation), and Yum! This, in turn, has led to consternation in the food industry, with much concern that if companies don’t comply with such requests, they will leave the industry open to regulation. Marketing to kids is the food industry’s Achilles heel. When it comes to kids, companies cannot argue personal responsibility. It will be interesting to watch Markey on this one.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Anderson. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Anderson at 2:25 p.m.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”