by Marion Nestle

Currently browsing posts about: Marketing to kids

Jul 21 2026

Call for letters of support: Childhood Diabetes Reduction Act

[To subscribers: technical problems with WP Engine prevented this from being sent out yesterday, so I’m trying it again]

I received this request from Thomas Eagen, Senior Health Policy Advisor, Senate HELP (Health, Education, Labor and Pensions) Committee:

I am reaching out with big news: Senator Sanders bill, the Childhood Diabetes Reduction Act, is scheduled to be marked-up in the HELP Committee next Wednesday July 22! …,. this legislation would require strong front-of-package warning labels on junk food and restricts companies from using child-directed ads for these products. This includes sugar-sweetened beverages, products high in added sugar, saturated fat, and sodium, and ultra-processed food. The bill includes a statutory definition for ultra-processed foods that excludes products meeting the FDA definition of healthy.

The bill is here at this link.  It is:

(1) To require warning labels on sugar-sweetened foods and beverages, foods and beverages containing high-intensity sweeteners, ultra-processed foods, and foods high in nutrients of concern, such as added sugar, saturated fat, or sodium, (2) to restrict junk food advertising to children.

Childhood Diabetes Reduction Act: Major Sections

Section 101. Health Warning Labeling of Foods; Restriction on Certain Advertisements Directed at Children.

  • Determines that a food or beverage product is considered misbranded if it is a sugar-sweetened beverage, a product with any high-intensity sweetener, an ultra-processed food, or high-in added sugar, saturated fat, or sodium if the product does not include front-of-package labeling specified in the text. T
  • Directs the Secretary to promulgate regulations to apply the labeling requirements to online retailers.
  • Defines the terms high-intensity sweetener, sugar-sweetened beverage, and ultra-processed food.
  • Gives FDA authority to regulate food and beverage marketing or advertising for products required to include front-of-package labeling that is directed at children.

Section 102. National Institutes of Health Research on Nutrition Science.

  • Directs the Director of the National Institutes of Health (NIH) to expand, intensify, and coordinate programs to support nutrition science research and research on the health effects of ultra-processed food.
  • Directs the NIH Director to convene a meeting of stakeholders to discuss research efforts aimed at improving nutrition and reducing the incidence of diet-related chronic disease.

Section 103. Nutrition and Physical Activity Public Education Campaign.

  • Directs the Director of the Centers for Disease Control and Prevention (CDC) to collaborate with national, State, Tribal, local partners, and nutrition and physical activity organizations to develop a public campaign to educate the public on how to read and understand the new labeling described in Section 2, the health risks associated with obesity, inactivity, and poor nutrition, ways to incorporate physical activity into daily living, ways to reduce risk of chronic illness, benefits of good nutrition, and strategies improve eating and drinking habits.

Section 202. Restriction on Advertisements for Junk Food Directed at Children; Required Disclosure of Any Health and Nutrient Warning Label in Advertisements.

  • Makes it unlawful for any person to market, advertise, produce, or distribute advertisement or marketing material for junk food that is child-directed advertising.

Requires the disclosure of any required front-of-package labeling described in Section 101 of this Act.

Section 203. Restoring the Federal Trade Commission’s Ability to Promulgate Rules on Children’s Advertising.

Removes the provision in the Federal Trade Commission Act that prevents the Federal Trade Commission from promulgating rules related to children’s advertising. [YES! And about time, too]

CALL FOR SUPPORT

Eagan writes: We would greatly appreciate if you were able to send a letter of support, post on social media, or express support in any other way. Please feel free to share this information with anyone else in your network who might be able to help as well. We need as much support as possible to combat the likely opposition from the food and beverage industry!

If you would like to lend your support, the easiest way to do it is this:

  • Call the U.S. Capitol Switchboard at (202) 224-3121 and ask to be connected to your senator’s office.
  • Tell the receptionist your name, that you are a constituent, the specific bill you support, and ask them to relay your support to the HELP Committee.
Jul 3 2026

Weekend viewing: The National Food Museum

I am on the advisory council to the National Food Museum, an online project created by Michael Jacobson, the now-retired founder and president of the Center for Science in the Public Interest.

It currently hosts three exhibits.

(1) Food Impact Meter: This tells you how specific foods affect health and the environment.

(2) Video Vault: A collection of videos on food topics, some of them famous (the scene from When Harry Met Sally), some not but still interesting.

(3) Selling Candy to Kids: Here are commercials you may have seen (or not), pushing sugary foods to kids or explaining how the marketing works.

Enjoy!

Oct 10 2025

Weekend reading: UNICEF’s Feeding Profit report

The UNICEF report: Feeding Profit: How food environments are failing children.

The UNICEF press release: Obesity exceeds underweight for the first time among school-age children and adolescents globally – UNICEF: One in 10 children worldwide living with obesity. Exposure to the marketing of ultra-processed foods found to be widespread.

the prevalence of underweight among children aged 5-19 has declined since 2000, from nearly 13 per cent to 9.2 per cent, while obesity rates have increased from 3 per cent to 9.4 per cent. Obesity now exceeds underweight in all regions of the world, except sub-Saharan Africa and South Asia….According to the latest available data, 1 in 5 children and adolescents aged 5-19 globally – or 391 million – are overweight, with a large proportion of them now classified as living with obesity.

One of the report’s major findings: “Globally, obesity has overtaken underweight as the more dominant form of malnutrition among school-age children and adolescents.”

Why?

  • Ultraprocessed foods aimed at children
  • Marketing of such foods to children
  • Unethical practices of companies making ultraprocessed foods
  • Inadquate legal measures and policies to stop such marketing

What to do?  Basically, oppose the practices, and institute measures and policies.

The report is beautifully documented and lays out the issues clearly and forcefully.  It’s well worth reading.  And taking action!

May 1 2025

Good news: Norway bans marketing of unhealthful food to kids

We need good news.  This announcement comes from the Norwegian government.

It will still be legal to sell these products to children and youth, but marketing unhealthy products to this group will be illegal.

When it comes to products covered by the ban, the most unhealthy products, such as candy, soft drinks, ice cream and energy drinks, cannot be marketed particularly towards children. For other products, such as cereals, yogurt and fast food, limits for different nutrients are used to cover the most unhealthy products in these categories. For example, for breakfast cereals, the content of sugar and dietary fibre determines whether the product can be marketed particularly towards children or not.

The foods that are covered by the ban are listed in a product list attached to the regulation (in Norwegian, PDF).

I looked for an English translation and found this from Obesity Action Scotland:

The ban on unhealthy food advertising will cover all forms of marketing, including television, print, online, and in schools. Products affected by the ban include sugary drinks, salty snacks, and fast food…The regulation will ban the advertising of unhealthy foods that are high in fat, salt, or sugar. It will also ban the advertising of foods that are marketed as being “healthy” or “natural,” if they are high in unhealthy ingredients.

Impressive!  I wish RFK Jr’s MAHA campaign would do this as well as removing color additives.

Thanks to Marit Kolby for sending this.

Dec 13 2024

Weekend reading: Digital marketing to kids

While we are on the topic of marketing to kids, Healthy Eating Research has published a major report on digital food marketing: Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17.  

Despite its importance, the report is dense, detailed, and not easy to summarize.  Fortunately, I received an email with Key Messages

  • An expert panel convened by Healthy Eating Research reviewed research and current policies on digital food marketing and developed recommendations for government policies, industry practices, and further research.
  • Digital food and beverage marketing is embedded in nearly every platform children and adolescents use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting sugary drinks, fast food, candy, sugary cereals, and sweet/salty snacks, which is harming children’s health.
  • National experts carefully assessed the evidence and found actions policymakers and industry can take to reduce children’s exposure to and the power of unhealthy digital food and beverage marketing.

My recommendation: start with the Fact Sheet for Parents.

The most common types of foods marketed to kids online are fast food, salty snacks, candy, sweet snacks, and sugary drinks. These ads appear on social media platforms like Instagram, Facebook, and Snapchat; video sharing sites like YouTube and TikTok; gaming platforms like Roblox and Minecraft; livestream gaming on Twitch and Facebook Gaming; and mobile apps and websites. Younger kids see more ads for candy and sweet snacks, while older kids and teenagers see more ads for snack foods. About 75% of kids have seen ads for energy drinks.

That’s what parents are up against.  As for what to do about it, short of throwing away the phone, the report urges advocacy for phone-free schools and other policies at Fair Play for Kids  and Design It For Us.

It’t tough being a parent these days.  Join those groups and take action!

Resources

Dec 12 2024

The fuss over Coca-Cola’s AI Christmas commercial

I don’t get it really.  These commercials don’t look any different to me.  Maybe you can tell the difference.

 

According to news reports, Coca-Cola is getting a big backlash.

Instead of recognizing it was a mistake and apologizing, as many expected, the brand justified its use of AI, stating that it “remains dedicated to creating the highest level of work at the intersection of human creativity and technology.”

This is all about marketing, and marketing to kids at that.  The Center for Science in the Public Interest did a big report on that some years ago.  It’s still worth reading.

Addition: my distant but dearly loved cousin, Michael Kravit, who is in this business, writes:

Well, since we’re talking advertising, this zevia commercial is their cheeky response to coke’s ad. And they are getting a lot of attention for it.

Apr 26 2024

Weekend reading: report on sugar content of Nestlé’s baby food products—by country

An investigative report from Public Eye and the International Baby Food Action Network (IBFAN): “How Nestlé gets children hooked on sugar in lower-income countries.”

Nestlé’s leading baby-food brands, promoted in low- and middle-income countries as healthy and key to supporting young children’s development, contain high levels of added sugar. In Switzerland, where Nestlé is headquartered, such products are sold with no added sugar. These are the main findings of a new investigation by Public Eye and the International Baby Food Action Network (IBFAN), which shed light on Nestlé’s hypocrisy and the deceptive marketing strategies deployed by the Swiss food giant.

The report points out that Nestlé (no relation) “currently controls 20 percent of the baby-food market, valued at nearly $70 billion.”

Nestlé promotes Cerelac and Nido as brands whose aim is to help children “live healthier lives”. Fortified with vitamins, minerals and other micronutrients, these products are, according to the multinational, tailored to the needs of babies and young children and help to strengthen their growth, immune system and cognitive development….

Spoiler alert: Our investigation shows that, for Nestlé, not all babies are equal when it comes to added sugar. While in Switzerland, where the company is headquartered, the main infant cereals and formula brands sold by the multinational come without added sugar, most Cerelac and Nido products marketed in lower-income countries do contain added sugar, often at high levels.

For example, in Switzerland, Nestlé promotes its biscuit-flavoured cereals for babies aged from six months with the claim “no added sugar”, while in Senegal and South Africa, Cerelac cereals with the same flavour contain 6 grams of added sugar per serving….

Similarly, in Germany, France and the UK – Nestlé’s main European markets – all formulas for young children aged 12-36 months sold by the company contain no added sugar. And while some infant cereals for young children over one year old contain added sugar, cereals for babies aged six months do not.

Do small amounts of sugar like these make any difference to babies’ health?  After all, 6 gram is just a bit more than a teaspoon.

They might make a big difference:

  • They get kids hooked on sugars.
  • The sugars can add up quickly.

For sure, this report shows is that sugar is not really necessary.  It is there to encourage sales, not health.

The report is getting international publicity:

Jan 3 2024

Senator Bernie Sanders vs. Big Food

Just before the Christmas holidays, Senator Bernie Sanders (Ind-VT), who chairs the Senate Health, Education, Labor & Pensions Committee , held a hearing: What is Fueling the Diabetes Epidemic? 

The Senator’s Tweet:

Some of the quotes from the Senator’s remarks are amazing.  They need to be said, loud and clear:

  • Why is the number of children in America today who have Type 2 diabetes estimated to skyrocket by nearly 700% over the next four decades?
  • For decades, in my view, we have allowed large corporations in the food and beverage industry to entice children to eat foods and beverages loaded up with sugar, salt, and saturated fat, purposely designed to be over-eaten,
  • The situation has gotten so bad that most of what children in America eat today consists of unhealthy, ultra-processed foods that doctors have told us lead to a higher risk of type 2 diabetes.
  • While diabetes and obesity rates in America soar, the food and beverage industry spends billions on advertising to get consumers, including young children, hooked on their unhealthy products.
  • This has got to stop. A good place to start? Banning junk food ads targeted at kids.
  • This is not a radical idea.
  • We must have the courage to take on the greed of the food and beverage industry which, every day, is undermining the health and well-being of our children by pushing extremely unhealthy products which far too often cause obesity and type-2 diabetes.

The hearing began with:

Witness testimony

Senator Sanders also wrote an op-ed in USA Today: “We can’t allow the food and beverage industry to destroy our kids’ health.

Helena Bottemiller Evich, writing in Food Fix “Bernie Sanders vs. Big Food,” asks why Sanders is doing this now?  She has no answer, but I think its fabulous that he is taking this on and joining Senator Cory Booker in this endeavor.

Diet-related chronic diseases are a big problem for kids as well as adults.

It’s way past time to take on the food industry’s manipulative marketing practices.

Cheers to Senators Sanders and Booker.  We need more of you in Congress.