Dr. Yoni Freedhoff, who directs a bariatric medical clinic in Ottawa, sends a video report (in which he stars!) of an investigation into the Canadian Heart and Stroke Foundation’s Health Check program on food labels. This program is much like our American Heart Association’s (AHA) Heart Check program. For both programs, companies pay the organizations for use of the Check on the package label. Both use saturated fat and sodium as cut points for use of the logo, but don’t care much about sugars. I’ve argued for years that putting the AHA’s Check on sugary cereals misleads consumers and is not a good idea. The video–and the press accounts–of this investigation ought to hugely embarrass the organizations, maybe even enough to get them to end the programs.
Next public appearance
This is a conversation about 101 Classic Cookbooks, 501 Classic Recipes (Rizzoli Books, 2013), with Clark Wolf, Marvin Taylor (curator NYU Fales Library), Rose Levy Beranbaum (author, The Cake Bible), and Madhur Jaffrey (actor and author). 7:30 p.m. 92ndY Tribeca, 200 Hudson St, Price $15, RSVP: here