I’m in Copenhagen this week at the Nordic Nutrition meetings and did my usual tourist thing. I went to supermarkets to check out the products and the health claims. What a disappointment. Denmark doesn’t allow health claims, or at least not many. In Denmark, food is just food. I couldn’t find a mention of vitamins (the Danes don’t permit vitamin or mineral fortification except for iodine in salt), omega-3′s, antioxidants, or cholesterol-lowering, and the breakfast cereal aisle was scanty and only a few packages had cartoons. But this peaceful situation will not last much longer. The E.U. rules are coming and with them will come health claims and all the marketing hype and confusion that inevitably accompany them. Too bad.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”