The FDA just announced in the Federal Register that it plans to take a good hard look at public understanding of what’s currently on food labels. It says it will do an Internet survey of 43,000 people to:
- Identify attitudes and beliefs to do with health, diet and label usage
- Determine relationships between these attitudes and beliefs, demographics, and actual label use
- Look at the relevance of these attitudes
- Identify barriers to label use
I hope they ask me!
What is this about? Let me take a wild guess: Health claims? Smart Choices labels? Anything that makes people think highly processed foods are good for them? Or distracts from the Nutrition Facts panel?
The FDA is required to allow 60 days for comment. Tell the FDA you think the more research it does on food labels, the better!
Next public appearance
I’m giving the keynote address at this organization’s Real Food Innovator Awards Gala.
It’s from 6:30 to 10:30 p.m. at Whittemore House, 1526 New Hampshire, NW