by Marion Nestle
Dec 22 2011

The latest in new product introductions

You may be interested in how real foods improve health and well being, taste better, reduce waste, and are friendlier to the environment.

But such foods, alas, are much less profitable than those highly processed.

Caroline Scott-Thomas of Food Navigator USA gives us a preview of what Big Food has in store for us next year. Coming soon to a store near you:

From General Mills:
  • Dulce de Leche Cheerios
  • Peanut butter Cheerios

And from Kraft:

  • BelVita breakfast biscuit, a cookie-type product made with whole grains and fortified with vitamins and minerals
  • MilkBite Milk and Granola bars with as much calcium as an 8oz glass of milk
  • New flavor combinations for Velveeta Cheesy Skillets Dinner Kits
  • New Kraft Sizzling Salads Dinner Kits to which you can add your choice of meat and vegetables

The rationale for this last one?

Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves. With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering.

Real food anyone?  Or—how’s this for an idea—real cooking?

Comments

Julia Childs … You don’t have to cook fancy or complicated masterpieces – just good food from fresh ingredients.

@ Ken: Alice Waters’ philosophy is the same.

I find cooking is so much easier and less time consuming with fresh ingredients, rather than needing to open packages and read instructions. And shopping takes less time as well.

  • Jennifer Feeney
  • December 22, 2011
  • 11:40 am

How do you get people to start cooking? Most that I know refuse to believe that they can, that they have the time. They all seem to understand that cooking from real foods is better for you and tastes better, but they just can’t seem to release themselves from the grip the the phood marketing that says, “Why bother? We can do it for you!”

Thank you for this info. I imagine that these new products will also contain processed soy, which is a top 8 allergen.

How can we get soy out of our food?

Thanks,
Kathy

This comes at the same time that Indra Nooyi of PepsiCo is being attacked by shareholders for her aggressive ‘better-for-you’ business growth goals and refocusing attention on what PepsiCo is calling “indulgent brands.”

Would a PepsiCo split back into Frito Lay and the more profitable Pepsi Beverages mean that Nooyi is out a job and with her abandoning of the bfy goals? Stay tuned in 2012…

  • Lorraine Lewandrowski
  • December 22, 2011
  • 7:20 pm

More and more fake dairy, and more industrialial utilization of “dairy” and “milk” names for fake products. How much longer will this “food fraud” go on? Will FDA ever stand up for real dairy as a real food?

  • Margeretrc
  • December 23, 2011
  • 1:21 am

I quit processed foods years ago and cook only from fresh, real ingredients. Yet I don’t spend a lot of time in the kitchen. It really isn’t time consuming or difficult. If only people knew. If only I’d known when I was a busy working Mom and stocked my freezer with nuke and eat boxes of crap. Now I shop the perimeter of the store and don’t even bother to go in the middle where all the processed foods are. Food shopping is a breeze.

  • Margeretrc
  • December 23, 2011
  • 1:33 am

@Lorraine Lewandrowski, as long as people buy the junk, the companies are going to produce and market it. And the FDA is pretty much in the pockets of the manufacturers, so no sense waiting around for them to act. But you don’t have to buy it. Stick to the real stuff and just say no to the fake stuff.

  • Joe
  • December 23, 2011
  • 7:15 am

Until people see a real connection between the consumption of “processed” and “junk” foods and poor health they will continue to purchase and consume them. So rather than look to and lean on government regualtion to take away those choices show the evidence that such foods are harmful. People can be persuaded by evidence. Conjecture and opinion such as is often postulated here are not going to change minds.

When individuals eat sugary cereals or some other so called junk food for weeks, months and years with no obvious ill effect then it is difficult to convince them that their choices are detremental.

I can appreciate you passion for good health but I am puzzled by the methods to reach the goal. The wanton desire for control chops at the root of our freedom as individuals to make our own choices good or bad.

  • john
  • December 23, 2011
  • 2:42 pm

Back to nutrition kindergarten for you Eat it Raw, equating home cooked meals with factory processed is beyond idiotic, it’s moronic.

  • Peter
  • December 25, 2011
  • 1:04 am

Overall it is important to stay ahead of the game. Scratch that, actually it is important to stay out of the game. The game involves companies promoting one product as healthy one day to outshine competitors and even some of their own products, and then dumping it the next because the competition has evolved a bit more.

Falling for these ploys is ridiculously easy because they advertise you to smithereens with “less than 100 calories” or “no fat” or “natural”, but these foods lack any nutritional value and only provide the misleading assumption of a healthy choice being made. They are detrimental to your health, your wallet and or purse, and how long you will last on this earth.

LIVE Longer We Will!

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