by Marion Nestle
Jan 2 2014

McDonald’s dietary recommendations for employees

Right after Christmas, the Wall Street Journal wrote that McDonald’s had taken down its website advising employees how to eat more healthfully—by not eating McDonald’s core products.

Oops.

Nothing on the Web really disappears, in part because of screenshots.  The website Russia Today, of all places, had done just that (thanks Ben Kelley, for sending).

mcdonalds unhealthy

Here’s an aggregation of what else got sent to me from other donors who prefer to remain anonymous:

After yet another PR headache, McDonald’s has taken down its employee resources website following what it deemed “unwarranted scrutiny and inappropriate commentary.”

My favorite comment comes from a tweet from Center for Science in the Public Interest, @CSPI:

Too bad re @McDonalds‘ McResource site. We liked its sensible #nutrition advice for employees (not to eat fast food) ow.ly/s5RXj

Enjoy and happy new year!

Comments

  • Yamanote
  • January 4, 2014
  • 12:32 am

One outsource vendor definitely not getting their contract renewed.

[…] Le site de Marion Nestle, Food Politics, du 2 janvier 2014 en parle dans un article intitulé, « Recommandations nutritionnelles de McDonald’s pour les employés » […]

[…] McDonald’s dietary recommendations for employees, Food Politics — this is hilarious, screenshots from McDonald’s website advising their employees not to eat the food they cook. […]

  • Leoluca Criscione
  • January 5, 2014
  • 8:15 am

This “event” represents a further BIG contribution
to the existing BIG confusion!

It is very indicative for an absolutely unique bizarre
situation, which must induce ALL of us (experts, professionals, end-users, produced of “energy”) to step back and try to have a more “natural” picture on

(i) single foods-category,

(ii) healthy food,
(iii) individual caloric need/expenditure and
(iv) the simply duration of a single day, week or a given period!

My modest contribution will start with a very simple, often “not considered” factor: the time scale! All of us agree, that one day lasts 24 hours, one week, 7 days and one year, 365 days! Given this for accepted, I would like “to bring on the table” the data from U.S. Dept. of Health and Human Services published in 2012.
These data indicate that during the period between 2007 and 2010, the average obesity rates In adult US-Americans was 35.7%, whereas the average caloric intake from fast food was 11.3%.
In more details, as the added graph shows, at the age between 20 and 39 the average obesity rate was 32.6% and the intake from fast food 15,3%; at an age between 30 and 59: 36.6% (obesity rate) and 10.5% (fast food intake) , whereas in US-Americans older than 60 the respective values were 39.7%
and 6.0% respectively.

The data clearly show that whereas the obesity rates increases with age (a well-known fact), the amount of caloric intake from fast food intake decreases with age (an unfamiliar fact)!

This is to say, that the more fast food a person eats the lower is the risk for becoming obese! This provocative sentence must induce us to review an aspect of the obesity epidemic, which NOBODY seems to like: what makes us obese is simply eating
too much of healthy food

And this is exactly what we discussed in our book: Eating healthy and dying obese, elucidation of an apparent paradox! The American Paradox shows this too: in USA people get obese why they eat MORE “healthy” calories as they can burn!

And this brings me to our data on Calogenetic Balance presented at the last ECO2013 (European Congress on Obesity), With Calogenetic Balance, we termed an education nutrition program based on the measurement of the Resting Metabolic Rate and the intake of favorite foods! (see pdf file attached).

http://www.vitasanas.ch/wp-content/uploads/2013/06/poster-only-eco-liverpool-ok.pdf

Apart from the reduction in body weight, this educational program had a key outcome the knowledge of the own individual metabolic rate (measured with the indirect
calorimetry method) removed the initial confusion in participant’s mind and promoted an impressive motivation and adherence, which remains for a long period (about 10 years up to now). This psychological plus is further supported by the fact that Calogenetic Balance is based on intake of favorite foods, adapted if necessary to healthier standards. We are confident that the knowledge of the own measured metabolic rate and its psychological influence on people attitude can contribute to a main progress in preventing and defeating obesity!

Best regards from Switzerland

Leoluca Criscione

[…] McDonald’s dietary recommendations for employees […]

I found this to be hilarious! They know they food is not healthy

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