Do bans on food marketing work?
Canadian food companies argue that there is no point in banning food marketing to kids because the bans don’t keep kids from becoming obese. Maybe, but I’m just back from the Trans-Atlantic Consumer Dialogue in Washington, DC, a conference in which officials from Canada and Europe discussed what they were doing to address childhood obesity on the policy level. In a word–European countries are taking the challenge seriously and are doing a lot more than we are. I was most impressed by a report about Quebec, which banned marketing to kids in 1982. Maybe it’s a coincidence, but rates of childhood obesity are lower in Quebec than in any other Canadian province. But so are fast food sales so it’s no wonder food companies are upset.