I am speaking with Scott Barton about global food politics and corporate opportunism. “Attendance is open to all and the spirit, as always at Symposium events, will be as co-operative, lively and inclusive as possible.” Register here. This is at 2:00 p.m. East Coast time.
Indian Medical Association endorses Pepsi?
Rumors are that the Indian Medical Association (IMA) has formally endorsed Pepsi’s Tropicana fruit juices and Quaker cereals as part of a “partnership for health.” Can Indian consumers distinguish one Pepsi product from another. As I mentioned last year (see posts under “India”), I saw Pepsi products everywhere I went in India, even in the most remote villages, and these were not fruit juices or cereals; they were chips. The IMA denies that it is doing this for money. Maybe so, but rumors suggest otherwise and it is difficult to imagine why else the group would do such a thing. Perhaps it is just a matter of solidarity with Indra Nooyi, PepsiCo’s India-born CEO.