by Marion Nestle
Dec 11 2008

Nestlé (the company, not me) joins the pledge

The Nestlé (no relation to me company is pledging to restrict its marketing to children to products that meet industry-wide nutritional criteria.  This is a small step in the right direction but suffers from the same problems that beset all such initiatives: the nutritional criteria are established to permit lots of a company’s products to qualify, and not much accountability is built into the system.  Will efforts like this do any good?  We will have to wait and see.