Cereal makers object to anti-salt ads in U.K.
The British Food Standards Agency is about to take on the high amount of salt in processed foods. Leading cereal makers are not happy about this. They don’t the think the campaign is appropriate because cereals account for “only” 5% of the salt in British diets. Salt reduction is the new frontier of concerns about health. Expect to hear lots more about how much of it is in processed and restaurant foods this year.