by Marion Nestle
Mar 5 2010

Recognize food brands? Even 3-year-olds do this

I’m not sure why this would be news to anyone who has taken a toddler to a grocery store, but researchers at the University of Michigan have now demonstrated that very young children recognize food brands, especially McDonald’s.  Didn’t Morgan Spurlock show this in Supersize Me! (also my screen debut)?  Whatever.  It’s good to have the research and the implications are clear: something must be done to put some curbs on food marketing to kids.