by Marion Nestle
Oct 17 2013

Soda consumption up in California

The title of a new study from the California Center for Public Health Advocacy (CCPHA) and the UCLA Center for Health Policy Research says it all:, Still Bubbling Over: California Adolescents Drinking More Soda and Other Sugar-Sweetened Beverages.

Consumption of sodas may be declining among everyone else, but teenagers—the prime target audience—are drinking more.

Health advocates: get to work!

Background information:

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  • Leoluca Criscione

    There are two many studies and reports around: This one below shows a decrease in USA teenagers’s obesity rate…and California ist one of the best… despite more soda consumption!!?? ! This goes along the line: A day lasts 24 hours and a single food or drink may increase the risk, but cannot make us on its own fat or thin! http://www.cdc.gov/vitalsigns/childhoodobesity/

  • Leoluca Criscione

    This applies also for fast food consumption: In USA wit han obesity rate of 35.7%, only 11.3% of the caloric intake is coming from fast food: teh AMERICAN PARADOX!!! See this graph http://www.vitasanas.ch/wp/wp-content/uploads/2011/11/USA_FAST_FOOD_VS_OBESITY.jpg,

  • Leoluca Criscione

    Thus, it is very important to educate on the use and abuse of boths “unhealthy” and “healthy” foods/drinks! And, in my opinion, the very first starting point is the knowledge of the own INDIVIDUAL and DAILY caloric requirement, as described in the book: “Eating healthy and dying obese…elucidation of an apparent paradox” ! See this link for more details… http://www.vitasanas.ch/fileadmin/user_upload/pdf/BOOK4_The_personal_caloric_requirement__2_.pdf

  • Christine Fry

    Thanks for sharing this
    information, Marion. We’re glad to see the work of our friends at CCPHA get a national audience.There are great resources out there for those health advocates and policy makers who are ready to heed your call to action and get to work, including Sugar-Sweetened Beverages Playbook (http://changelabsolutions.org/publications/SSB-playbook) ChangeLab Solutions just released. No matter what stage of readiness communities may be at when it comes to reducing sugary drink consumption, they will be able to find a game-changing set of strategies to use to help make it easier for
    teens—and community members of all ages—kick the soda habit.

  • MaureenABA

    Thanks for making this point. Agreed that obesity
    is a complex issue and simply can’t be boiled down to a single food, beverage
    or ingredient. You may also be interested to know that research in the American Journal of Clinical Nutrition concludes
    the amount of sugar-sweetened beverages consumed by children and adolescents
    has declined significantly – by as much as 42 percent. This is due, in part, to
    industry innovation (i.e., offering low- and no-calorie options in smaller
    sizes) combined with efforts to promote a healthy, balanced lifestyle.- Maureen at American Beverage Association

  • Michael Bulger

    Meanwhile, the ABA’s member companies like Pepsi and Coca-Cola still spend millions upon millions of dollars every year marketing full-calorie sugar beverages. They ship products to schools and hospitals, plaster family TV with ads, and enlist the celebrities kids look up to in their efforts to increase profits.