Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
by Marion Nestle
Dec
20
2013
Monsanto’s PR campaign “begins with a farmer”
A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.
In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).
The December 11 issue carried two Monsanto ads, this one full page:
And this one half page:
What farmers? Those that use Monsanto products, of course.
This is not the first time Monsanto has used ads promoting the virtues of farmers. Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.
Will ads like these help improve Monsanto’s public image? You tell me.
Enjoy the weekend!
