I’m speaking with Fabio Parasecoli about his new book, Gastronativism: Food, Identity, Politics, at the Museum of the City of New York at a session chaired by Krishnendu Ray at 6:30 pm. Information is here and the ticketing link is here. This is a preview of the museum’s forthcoming exhibit, Food in New York: Bigger Than the Plate (opening September 16) and is co-presented by MOFAD (Museum of Food and Drink).
Annals of marketing: Bottled ocean water?
I am ever in awe of the creative ways in which marketers sell—water.
George Kent sends me this brilliant example from Hawai’i: Kona Deep.
This, according to the website, is mined from deep ocean waters off the coast of that state.
Professor Kent did not mention how much this costs.
Translation: Kona Deep is desalinated ocean water.
Water, let me remind you, costs pennies from the tap. Most tap water in the United States is safe to drink and tastes just fine.
- If you are worried about the chlorine taste, pour some tap water into a pitcher, stir it up a bit, and leave it out overnight. The chlorine will vanish.
- If you are worried about contaminants, use a filter.
- If you need convenience, use a water bottle and fill it with tap water.
Bottled water may be handy, but it raises at least three issues:
- Environmental: energy cost, waste, and litter removal
- Political: Bottled water reduces public trust and advocacy for municipal water supplies