by Marion Nestle
Oct 4 2018

Coca-Cola considering new drinks infused with—Cannabis!

Really?  Cannabis Canada reports that Coca-Cola is seriously considering going into the cannabis business.

Get high on Coke?  No such luck.

The sources said that Coca-Cola (KO.N), the world’s largest beverage company, is interested in developing beverages that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants.

Non-psychoactive?  What’s the point?

Oh.  I get it.

Estimates vary, but the consumer CBD market is estimated to grow to US$2.1 billion by 2020, from $202 million in 2015, according to a recent report in the Hemp Business Journal…The company behind such drinks as Diet Coke, Sprite and Minute-Maid juice reported annual revenue of US$35.4 billion in 2017, down 15.5 per cent from the prior year, which has spurred the company to search for growth in international markets and new beverage concepts such as an alcoholic offering that’s only available in Japan.

Cannabis as the solution to Coca-Cola’s loss in sales?

My question: will there be low-sugar options?

While we are on the topic of Cannabis edibles:

California reports that its tests of nearly 11,000 marijuana products found nearly 20%—including cookies, candies, and other edibles—to have higher-than-allowed levels of pesticides, E. coli, and salmonella.

Caveat emptor.

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