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In 2014, the soda industry (American Beverage Industry, Coke, Pepsi, and Dr. Pepper) and the Alliance for a Healthier Generation (founded by the American Heart Association and the Clinton Foundation) pledged to reduce calories in its beverages as a means to help with weight control. The pledge was to reduce calories in sugary drinks by 20% by 2025.
At the moment, achievement of this goal seems unlikely according to a report by the American Beverage Association and the Alliance.
The overall summary: a 3 (!) calorie per person per day reduction since 2014.
Plotting the data this way makes the change seem significant, but this industry has a long way to go.
Why isn’t it doing better? The simple answer: sugary drinks sell and are highly profitable.
The report explains the trends:
The report does not give advertising figures.
I’d like to know which products are getting the most marketing dollars. Want to take a guess?