Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
Food marketing trick of the week: Burger King and Swedish passports
A reader, Max Hultberg, sends this amazing item, which I thought was a joke but apparently is not:
Hey Marion!
I’d like to pitch this news tip from Burger King Sweden.
Repurpose your Swedish passport as a stamp card at Burger King
Sweden’s been criticized for their relaxed COVID-19 strategy, which has made it difficult for citizens to travel abroad. Even when some countries start open up, Swedes in particular are not welcome.
So Burger King Sweden now offers another use for dust collecting passports – by letting you repurpose them and use them as stamp cards. Instead of a regular passport stamp, you’ll get a BK stamp. Each new stamp equals one free burger from their new ”World Gourmet”-series.
As I keep saying, when it comes to food marketing, you can’t make this stuff up.
You can even watch a film of how this works.
