Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
by Marion Nestle
Mar
17
2022
Plant-based animal-food substitutes: an update
I haven’t done one of these in a while, so here’s my latest collection of articles on what the plant-based meat and dairy alternative industry is up to. This seems especially appropriate for St. Patrick’s Day.

I “borrowed” the photo from this site (thanks!).
The plant-based market isn’t doing all that well?
- The terrifying truth: the addressable market at retail for plant-based meat offerings is not that big after all: By now, we are all familiar with the recent topline ‘problem’ in retail plant-based meat. The slow-down is visible in Beyond Meat’s latest earnings call itself. Foodservice and international sales are driving all of the brand’s growth. And it appears to be a velocity, not just revenue, slow-down, which, if true, is never, ever good when your supposed growth sector is far from its rosy market share dream objective of 10% of all meat (retail and foodservice)…. Read more
- As plant-based meat growth stalls, what does it mean for the category? Earnings reports last week for Beyond Meat and Maple Leaf Foods showed flat or negative growth — and no clear way to jumpstart sales.
Plenty of companies are still in this arena, domestically as well as internationally:
- Clif expands plant-based product mix as consumers get back to pre-pandemic bustle: New research from Clif Bar & Company found the majority of Americans are returning to their pre-pandemic routine – with 72% admitting to snack even more frequently than they were prior to the outbreak of COVID…. Read more
- Plant-based 3D printing: China and Australia identified as key markets for new Wagyu launch: Hong Kong 3D food printing firm Alt Farm is eyeing China and Australia as its first key target markets, revealing it hopes to launch a prototype plant-based A5 Wagyu Beef product in the next 12 to 18 months…. Read more
- China Focus: Plant-based yoghurt, hybrid meat products, China-based nutrition studies and more feature in our round-up: Plant-based yoghurt, hybrid meat products, China-based nutrition studies and more feature in this edition of China Focus…. Read more
Plant-based ingredients are of great interest:
- Plant-based protein in focus: from Pongamia to chickpeas: Plant-based proteins continue to dominate the so-called ‘alternative protein’ category, but will this still be the case in 10 years’ time? And which emerging plant proteins – from canola, barley and hemp to Pongamia, lupin, and chickpeas – will become the next soy, wheat, and pea?… Read more
- Fat… the final frontier for meat alternatives? Designer fat co Lypid raises $4m to commercialize microencapsulated vegan oils that behave like animal fat: Plant-based meat alternatives are getting ‘meatier’ by the day as brands reverse engineer animal products and put them back together with plants. But getting plant-based fat to behave like animal fat has been a major stumbling block for the industry, says foodtech startup Lypid, which has just raised $4m in seed funding to help commercialize its ‘PhytoFat’ platform…. Read more
- Impossible Foods sues Motif FoodWorks over its plant-based heme product: The meat alternative maker says the ingredients manufacturer could get non-public information about the way its key ingredient is made and is infringing on its patent.
Some skepticism seems warranted:
- As Investors Bet on ‘Milk Without Cows,’ Questions About Transparency Loom: Perfect Day and other companies making milk with precision fermentation promise animal-free, lower-carbon products through technology. They may also benefit from a lack of consumer understanding about the science.
Yum?

