The effects of GLP-1 drugs on the food industry: A collection of recent items

You might think of GLP-1 drugs as miracles of modern medicine, but the food industry views them as a threat.

Why?  Eating less is bad for business.

The Threat

• Data: Alarming new research reveals threat GLP-1s pose to food and drink sector: New research has revealed that as many as 8% of Britons now use weight loss drugs, with a further 14% considering their use in the future…. Read more
• GLP-1 in real life: Smaller shops, fewer ultra-processed foods: Enough with the predictions. How are GLP-1 drugs actually impacting purchasing behaviour?… Read more
• FoodDive: How GLP-1s are shaking up snacking: GLP1-s are reshaping how Americans eat, pushing more consumers toward smaller portions and nutrient-dense options packed with ingredients like protein or fiber. As sales for traditional packaged snacks decline, food companies are now rushing to tap into this fast-growing market.
• What is the ‘GLP-1 halo effect’?  The GLP-1 craze could end up changing more diets than expected – even those of non-GLP-1 users…. Read more
• GLP-1s: Is the industry asking the wrong question?  New data and clinical insight suggest the real impact of GLP-1 drugs isn’t less eating – it’s a rethink of how, when and why people eat… Read more

How food companies are responding

• How GLP-1s are reshaping product innovation:  For product developers, designing GLP-1 friendly foods will require new sensory approaches, emotional metrics and new nutritional architectures… Read more
• The Ozempic effect reaches the bread aisle: Bimbo redesigns bakery for GLP-1 users: The world’s biggest baker says GLP-1 weight-loss drugs are already reshaping how people eat, so it’s redesigning bread and snacks to keep up… Read more
• GLP‑1 drinks take off as brands race for $3.5bn functional growth: From protein shakes to collagen coolers, brands are reinventing beverages for the GLP‑1 era and the race for dominance in this fast‑growing $3.5bn category is just beginning… Read more

When customers go off the drugs

• After GLP-1: Weight regain, food fear and the industry’s next reckoning: With a growing number of people ditching GLP-1 weight-loss drugs, producers are being drawn into a far more complex conversation about nutrition, psychology and long-term eating behavior… Read more
• What happens after GLP-1s and why food will matter more than ever: Former GLP-1 users looking to keep the weight off are a potentially underserved consumer base looking for foods and beverages that will help the feel full longer, manage portions and meet their health goals… Read more

The marketing opportunities

• GLP-1 food boom: Market growth, big brands, and key challenges: GLP-1 fuels rapid food and beverage sector growth – but risks and costs mount… Read more
• GLP-1-friendly foods are booming – but the label is still taboo: From “high protein” to “supports muscle mass” claims, brands are coding GLP-1 benefits without naming the trend outright… Read more
• GLP-1 ranges: Should you launch one?  We round up the challenges and opportunities of entering the ‘GLP-1 friendly’ meals arena… Read more
• Food cravings on GLP-1s? What formulators need to know: It’s a common misconception that GLP-1 drugs erase food cravings. Actually, they alter them… Read more
• Could the GLP-1 boom open the door to shrinkflation? Users of the drugs want smaller portions – this could help food companies save money… Read more
• Beyond GLP-1 drugs: How dietary ingredients can naturally support body’s own satiety hormone: As interest in GLP-1-based weight management grows, emerging data on a dietary ingredient suggest there could also be a more natural approach to control appetite and metabolic health…. Read more