Eye-rolling product of the week: protein candy

As readers know, I am not convinced anyone needs to worry about protein intake; most of us get more than enough from our usual diets, even if vegetarian and vegan.

Consequently, I do not know what to make of high-protein products like this one.  No, especially this one.

Beyond sugar reduction: Protein Candy adds function and fun to better-for-you sweet set:  With 14 grams of protein and only 4 grams of sugar, Protein Candy promises better performance for consumers and retailers… Watch now

This is candy with whey protein added, specifically designed to “appeal to consumers seeking satiety “as quickly as possible,” which has emerged as a top priority alongside deepening interest in weight loss and the use of GLP-1 medications.”

I will say it again: hardly anyone needs more protein.

If you want protein with your candy, how about milk chocolate with almonds, or plain old peanut brittle.

Happy fourth of July weekend.