While we are on the subject of health claims, can those be the reasons why Coca-Cola is off to China to look for medicinals that can be added to its drinks? The entire point of putting “healthy” ingredients into foods is to be able to make health claims for them. These “functional foods,” as I keep saying, are not really about health. They are about marketing.
Eating Liberally is now interviewing me on a regular basis in a post called “Let’s Ask Marion.” Today’s question is about foods created by technologists to introduce some health benefit–what I like to call “techno-foods.” It is timely because today’s New York Times has a report by Andrew Martin of his visit to the recent convention of the Institute of Food Technology. Are these foods really designed to make you healthy? Or are they about the financial health of their makers?
The Glynwood Center for Food and Farming is hosting this event. Details to follow.
