Nov 2 2007

Health claims and eco-labels on food products: the USDA’s analysis

USDA economists (a national treasure, in my opinion) have just produced an analysis of health (“no trans fat!”) and ecologic (Fair Trade, free-range) labels. Their conclusion: most of the time, the labels benefit food producers more than consumers. Why am I not surprised? Much evidence suggests that they confuse consumers about the issues (which is why I went to the trouble of writing What to Eat).