Kraft unloads Post cereals
Kraft Foods is selling off Post cereals to Ralcorp Holdings, a company that markets foods under private labels. Kraft had revenues of $34 billion in 2006, of which $21 billion came from U.S. consumers; its profits were about $3 billion. It spent $105 million to advertise Post cereals that year, down 23% from 2005, clearly a sign of disinterest. Kraft used to be owned by Altria which used to be Philip Morris which bought Kraft for $12.9 billion in 1988. Post makes Fruity Pebbles and runs a website for kids. European food analysts speculate that Kraft is doing this because of “the double whammy of high cereal prices and strict legislation on advertising to children.” Kraft’s products have never been endorsed by the American Heart Association, because that organization does not accepts payments for its HeartCheck certification for products owned by cigarette companies. My question: will the American Heart Association endorsement now start appearing on Post cereals?
Leave a comment
Follow Marion
Next public appearance
Syracuse, NY: Upstate Medical University
This will be Public Health Grand Rounds at SUNY-Upstate Medical University’s Department of Public Health and Preventive Medicine, co-sponsored with Syracuse University, 4:00 p.m.
Comments
Oooohhhh, how about that. It amazes me how many food decisions are made for political or economic reasons!
[...] As the researcher Peter Grunwald shared …360blog – http://www.360kid.com/blog – リンク|||Kraft unloads Post cereals2007年11月16日 投稿者: Marion Kraft Foods is selling off Post cereals to Ralcorp Holdings, a [...]
[...] for kids. As the researcher Peter Grunwald shared …360blog – http://www.360kid.com/blog|||Kraft unloads Post cerealsKraft Foods is selling off Post cereals to Ralcorp Holdings, a company that markets foods under [...]
[...] Kraft unloads Post cerealsKraft Foods is selling off Post cereals to Ralcorp Holdings, a company that markets foods under private labels. Kraft had revenues of $34 billion in 2006, of which $21 billion came from US consumers; its profits were about $3 billion. …What to Eat – http://whattoeatbook.com [...]
[...] Kraft unloads Post cerealsKraft Foods is selling off Post cereals to Ralcorp Holdings, a company that markets foods under private labels. Kraft had revenues of $34 billion in 2006, of which $21 billion came from US consumers; its profits were about $3 billion. …What to Eat – http://whattoeatbook.com [...]
[...] As the researcher Peter Grunwald shared …360blog – http://www.360kid.com/blog – Verweise|||Kraft unloads Post cereals16. Nov. 2007 Marion Kraft Foods is selling off Post cereals to Ralcorp Holdings, a company that [...]