I live in a high-density fast food area of Manhattan and went out today to see how calorie labeling is coming along. Pretty well, I’d say, although not at McDonald’s. My local franchise must be waiting for the final court ruling. The delightful manager at Cold Stone handed me a calorie list and says the info will be up on menu boards as soon as the folks at headquarters in Arizona get to it. Brace yourself: the smallest serving is about 400 calories, and that’s before the extras. Calories are on the menu boards at Subway but they are for the 6-inch sandwiches. For just $2.00 you can upgrade to a 12-inch and double the calories. Chipotle is already posting calories, and why not? It lists ranges: a burrito is 420 to 918, and a burrito bowl is 130 to 628. Not helpful. But Cosi wins my prize for the biggest surprise. How about a tuna melt for 1012 calories or small, medium, and large blueberry-pomegranate fruit smoothies at 544, 725, and 1087, respectively? Will anyone pay attention to this? It’s going to be hard to tell, given that people are eating out less these days anyway, in this era of higher food costs.
Apr 27 2008