by Marion Nestle
Oct 17 2008

Consumer surveys are always fun

And this one is international.  Ketchum Public Relations asked about 1000 people in the U.S., the U.K, Germany, Argentina, and China what they thought about a bunch of issues about food choice.  The results are interesting, if not particularly credible.  For example, 44% say they are confused about which foods are good for them, and only 30% or so would rank profit as the highest priority if they were CEO of a global food company.  That’s the difference between consumers and people who go to business school, I guess.  Enjoy and have a sane weekend.

  • Foodaroo

    I would agree that at least 44% are confused. My guess is closer to 75%. I know people who say they eat healthy, but what they put in their shopping carts is a whole different story.