I’ve just gotten an announcement of Nestlé’s (no relation) latest corporate social responsibility activities. It has released the 2009 version of its annual report: “Creating Shared Value.” By this, the company means that its activities that benefit society as well as its shareholders in three areas: water, nutrition, and rural development.
According to the report, Nestlé has achieved:
- A 59% reduction of water withdrawal per ton of product since 2000.
- More than 160,000 individual farmers and suppliers trained through capacity-building programs.
- Significant improvements in greenhouse gas emissions, water use and creation of waste and by-products.
- More than 7,200 products renovated for health considerations; over 3,300 now have reduced sugar, sodium, fats or artificial colors.
Is Creating Shared Value a win-win? Or is it an oxymoron?