Nestle’s corporate social responsibility: shared value?

Nestle (No relation. I just can’t figure out how to enter the accent mark) has released its first report on corporate social and environmental responsibility. The report, Shared Value, available online in four languages, takes an interesting approach.  It couples each of its social goals with the benefits to its business. Two examples: Reducing the environmental footprint and reducing our operating costs,” and “Helping farmers improve earnings and assuring our supply of raw materials.” What to make of this? This question is very much on my mind these days because I’ve been asked to write something addressing the question, “Is there anything the food industry can do to play a constructive role in doing something about childhood obesity?” Is there? I’m collecting opinions.