by Marion Nestle
Jan 8 2011

Darya Pino’s guide to supermarket navigation

This diagram is flying all over the Internet and has been sent to me by so many people (thanks to all) that I’m eager to share it.

I particularly like it because it’s just what I used to say in lectures after What to Eat came out in 2006.  My What to Eat rules say never to eat a food with:

  • More than five ingredients (too processed)
  • An ingredient you can’t pronounce (ditto)
  • Anything artificial (ditto)
  • A health claim on the front (these are always about marketing, not health)
  • A cartoon on the package (it’s being marketed to kids)

Much praise and many thanks to the designer, Darya Pino (of Summer Tomato):


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