by Marion Nestle
Oct 17 2013

Soda consumption up in California

The title of a new study from the California Center for Public Health Advocacy (CCPHA) and the UCLA Center for Health Policy Research says it all:, Still Bubbling Over: California Adolescents Drinking More Soda and Other Sugar-Sweetened Beverages.

Consumption of sodas may be declining among everyone else, but teenagers—the prime target audience—are drinking more.

Health advocates: get to work!

Background information:


  • Leoluca Criscione
  • October 17, 2013
  • 4:07 pm

There are two many studies and reports around: This one below shows a decrease in USA teenagers’s obesity rate…and California ist one of the best… despite more soda consumption!!?? ! This goes along the line: A day lasts 24 hours and a single food or drink may increase the risk, but cannot make us on its own fat or thin!

  • Leoluca Criscione
  • October 17, 2013
  • 4:10 pm

This applies also for fast food consumption: In USA wit han obesity rate of 35.7%, only 11.3% of the caloric intake is coming from fast food: teh AMERICAN PARADOX!!! See this graph,

  • Leoluca Criscione
  • October 18, 2013
  • 1:22 am

Thus, it is very important to educate on the use and abuse of boths “unhealthy” and “healthy” foods/drinks! And, in my opinion, the very first starting point is the knowledge of the own INDIVIDUAL and DAILY caloric requirement, as described in the book: “Eating healthy and dying obese…elucidation of an apparent paradox” ! See this link for more details…

  • Christine Fry
  • October 18, 2013
  • 4:21 pm

Thanks for sharing this
information, Marion. We’re glad to see the work of our friends at CCPHA get a national audience.There are great resources out there for those health advocates and policy makers who are ready to heed your call to action and get to work, including Sugar-Sweetened Beverages Playbook ( ChangeLab Solutions just released. No matter what stage of readiness communities may be at when it comes to reducing sugary drink consumption, they will be able to find a game-changing set of strategies to use to help make it easier for
teens—and community members of all ages—kick the soda habit.

  • MaureenABA
  • October 21, 2013
  • 9:41 am

Thanks for making this point. Agreed that obesity
is a complex issue and simply can’t be boiled down to a single food, beverage
or ingredient. You may also be interested to know that research in the American Journal of Clinical Nutrition concludes
the amount of sugar-sweetened beverages consumed by children and adolescents
has declined significantly – by as much as 42 percent. This is due, in part, to
industry innovation (i.e., offering low- and no-calorie options in smaller
sizes) combined with efforts to promote a healthy, balanced lifestyle.- Maureen at American Beverage Association

  • Michael Bulger
  • October 22, 2013
  • 6:30 pm

Meanwhile, the ABA’s member companies like Pepsi and Coca-Cola still spend millions upon millions of dollars every year marketing full-calorie sugar beverages. They ship products to schools and hospitals, plaster family TV with ads, and enlist the celebrities kids look up to in their efforts to increase profits.

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