Nov 12 2013

Annals of marketing: Got Milk?–Lady Gaga style

This gem comes courtesy of DairyReporter.com.

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It got my attention, for sure.

Recall that Got Milk! ads are funded by a USDA-sponsored research and promotion (a.k.a “checkoff”) program, this one, appropriately, for fluid milk.

Will this ad help reverse the long-term trend in declining milk sales let alone consumption?

Um.  Why don’t I think so.