by Marion Nestle
Nov 12 2013

Annals of marketing: Got Milk?–Lady Gaga style

This gem comes courtesy of DairyReporter.com.

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It got my attention, for sure.

Recall that Got Milk! ads are funded by a USDA-sponsored research and promotion (a.k.a “checkoff”) program, this one, appropriately, for fluid milk.

Will this ad help reverse the long-term trend in declining milk sales let alone consumption?

Um.  Why don’t I think so.

Comments

  • Casey
  • November 12, 2013
  • 10:47 am

So now we have a woman in a cupcake bra shilling soda to kids and another in a bra that shoots out sparks marketing milk. Sure makes the case for why kids need less marketing in their lives. http://kyhealthykids.com/2013/08/23/whats-worse-than-a-woman-in-a-cupcake-bra-shilling-soda-to-kids/

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