This gem comes courtesy of DairyReporter.com.
It got my attention, for sure.
Recall that Got Milk! ads are funded by a USDA-sponsored research and promotion (a.k.a “checkoff”) program, this one, appropriately, for fluid milk.
Will this ad help reverse the long-term trend in declining milk sales let alone consumption?
Um. Why don’t I think so.
Next public appearance
My lecture is sponsored by the McCoy Family Center for Ethics and Society: ”Advocacy for Healthier Food Systems: From Clicks to Occupy.” 7:30 p.m. at Cubberley Auditorium. For more information, click here.