by Marion Nestle
Sep 4 2007

More Research on Marketing to Kids

Once researchers started to look, the results just pour in. Thanks to Margo Wootan of CSPI for send this new study from the journal, Pediatrics. It finds virtually all ads for food products on kids’ TV to be for the junkier ones. No surprise here; these are the profitable products. How many more of these studies do we need? Really, isn’t it high time for a few restrictions? How’s this for a starting position? No marketing of foods to kids. Period.

  • Add toys to that marketing moratorium, too. My 9 year old would never admit this to anyone, but he has a lot more fun making stuff with our scrap wood bin, a bottle of glue, and junk drawer contents than he does with the toys he has.