Pressures for health claims: Pandora’s box
Surprise! When the European Commission invited food companies to submit proposals for health claims, it was inundated with thousands of them. European supermarkets used to be quieter than ours because manufacturers of packaged foods were not allowed to make health claims for them. Because health claims are great marketing tools, the food industry chafed at this restriction. The result: a deluge. Since every food except sugar and soft drinks contains some useful nutrients, can’t every product claim to promote health? The European Commission brought this on itself and will now have to sort out the mess. Can’t say they weren’t warned.