The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

According to a group that tracks this sort of thing, the leading generators of food sales are (more or less in order): soft drinks, refrigerated milk, ready-to-eat cereal, fresh bread, bottled water, cookies, chocolate candy, and potato chips. Soft drinks are #1. A sufficient explanation for America’s weight problem?