The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

Without a precise FDA definition, “natural” can be practically anything a food producer says it is. Is high fructose corn syrup “natural?” Candy makers think so. The FDA says it isn’t sure whether “natural” is an issue for consumers. Oh. Is it?