by Marion Nestle
Jun 29 2008

Eat, eat: a fourth meal and now “linner”

I subscribe to Advertising Age because its writers are right on top of food trends, the latest of which appears to be encouraging people to eat more often. Fast food chains, it seems, are pushing “Linner,” the eating occasion between lunch and dinner. Take a look at what the suggestions are and take a guess at the calories. This must derive from Taco Bell’s Fourth Meal idea of a year or so ago. You know the rule: the more times a day you eat, the more calories you eat. Actually, the kicker on this one is the link with alcohol–the more times a day you eat, the more beer (or whatever) you drink. Enjoy!