The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

I’m in Parma on a speaking trip (to Academia Barilla), it’s my birthday, and here are three nice presents that came in on today’s Google feed (“pet food”): my latest column in the San Francisco Chronicle (“Which is better, food or nutrients?”), a review in the San Francisco Chronicle of Pet Food Politics, and an interview about the new book with Jill Richardson on AlterNet. Enjoy!