Kraft’s excellent adventure: alcohol in Jell-O?

Thanks for Michele Simon of the alcohol industry watchdog, the Marin Institute, for telling me about Kraft’s creative idea for selling more Jell-O: mixed drinks. You have to be 21 or over to look at the site and, I guess, be 21 or over to eat Jell-O?  Why do I think this will be a tough sell?  Or maybe it won’t?