USDA: subsidizing F&V won’t do much good

 The USDA has a new report out analyzing the effects of a 10% subsidy on fruits and vegetables.  This, its economists say, would increase consumption a little, but not enough to meet recommendations and the cost would be hundreds of millions of dollars a year.  Does this mean that lowering the cost of F&V isn’t worth the trouble?  Why am I not convinced by this argument?