I’m keynoting the workship on Food, Ethics, Politics at 4:00 with a reception to follow. My talk, “”Food, Ethics, Politics: The View from 2022,” will be in the Andlinger Center for Energy and the Environment, Maeder Hall, Room 002. This event is part of the University Center for Human Values (UCHV) Conferences, Workshops & Special Events. To register to attend, click here.
CSPI’s latest campaign: Topps marketing
I am interested to see that the Center for Science in the Public Interest has taken on Topps marketing as a new campaign, and for good reason. Topps, famous for chewing gum and baseball trading cards, makes a bunch of candies aimed at kids, one of them in the shape of infant feeding bottles. Disney is now using a kids’ music group – the Jonas Brothers – to promote the baby bottle candy. Not a good idea.
In 2007, Michael Eisner, the former head of Disney bought Topps from the family firm that had owned it for decades. Long before the sale, I once had lunch with Arthur Shorin, the former owner of Topps. I was impressed by his responsible attitude about marketing candy to children. He was facing a difficult problem. Without doing irresponsible marketing, he couldn’t sell enough candy to stay in business. Hence the sale to Eisner. At the time, Mr. Shorin said “This will be a change in ownership, not a change in direction.” Well, that’s business for you.
Update February 20: thanks to Dan for the correction. Fixed.