The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

Parke Wilde, a professor at Tufts who writes a blog on food policy, has just sent me his analysis of food companies’ attempts to self-regulate the way they market junk foods to children. As he puts it, self-regulation is at a “critical juncture.” Translation: the voluntary system isn’t working very well. Food companies, he suggests, must do a better job or expect others to do it for them.