I’m keynoting the Food Tech Expo at Centro Citibamamex, Avenida del Conscripto 311, Lomas de Sotelo, Hipodromo de las Americas, 9:00 am, and on a panel at 12:30. Information is here.
NYC Health Department’s new campaign: Pour off the Pounds!
The ever intrepid New York City Health Department launches a new campaign today: Stop drinking soft drinks or else you are “Pouring on the Pounds.”
“On average, Americans now consume 200 to 300 more calories each day than we did 30 years ago. Nearly half of these extra calories come from sugar-sweetened drinks. When Health Department researchers surveyed adult New Yorkers about their consumption of soda and other sweetened drinks, the findings showed that more than 2 million drink at least one sugar-sweetened soda or other sweetened beverage each day – at as much as 250 calories a pop…. The Health Department advises parents not to serve their kids punch, fruit-flavored drinks or “sports” and “energy” drinks…. If you order a sugar-sweetened beverage, ask for a “small.”….if you enjoy sugar-sweetened beverages, make them an occasional treat and not a daily staple.”
What? Soft drinks add empty calories that nobody needs? These sound like fighting words! I can’t wait to hear the response of the Beverage Associations and will post them as soon as they come in. Stay tuned!