This Zoom session is from 11:00 a.m. to 12:30 p.m. EST: Combining Scholarship and Activism: An Intergenerational Exchange. Information about the session and registration is HERE. Bob Gottlieb and I will address how to combine food policy scholarship and activism in discussion with two much younger colleagues, Ivonne Quiroz and Lo Anderson.
Marketing to kids is essential for business
That was my take-home lesson from the article in the New York Times about advertising in magazines aimed at children. Thanks to Margo Wootan of the Center for Science in the Public Interest for pointing out the most telling quotes.
From the editor of Sports Illustrated Kids:
We’ve really built our business around a strategy, when it comes to advertising partners, of allowing them to really make use of our ability to get this youth audience in all the ways that they’re out there, so we get them in school, we get them in print, we get them when they’re out of school and having fun through sports.
From the editor of Boys’ Life:
We believe this is part of the learning process: why shield them from any of the marketing experience that comes with making a purchase decision?
Kids don’t have a chance against those kinds of attitudes, do they?