Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
The latest in marketing genius: “Baby” Carrots
Eat them like junk food! That’s the slogan of the new, over-the-top advertising campaign for “baby” carrots. I put “baby” in quotes because they aren’t.
I hate to be the one to break this to you but baby carrots are plain old ordinary adult carrots, cut and scraped into baby-size pieces.
Mind you, I’m a nutritionist and we do love carrots. And the CDC says only about one-quarter of Americans eat three servings of vegetables a day.
But $25 million to sell them on the basis of sex (I’m not kidding) or, violence (sigh)?
Well, at least they aren’t marketing these to kids. For that, we have to go back a few years to the Sponge Bob “baby” carrots of 2006 or so (see below). I haven’t seen those packages lately. Guess that idea didn’t work.
Will this new campaign work any better
?
[Thanks to Michael Bulger for sending the links.]
