The latest in marketing genius: “Baby” Carrots
Eat them like junk food! That’s the slogan of the new, over-the-top advertising campaign for “baby” carrots. I put “baby” in quotes because they aren’t.
I hate to be the one to break this to you but baby carrots are plain old ordinary adult carrots, cut and scraped into baby-size pieces.
Mind you, I’m a nutritionist and we do love carrots. And the CDC says only about one-quarter of Americans eat three servings of vegetables a day.
Well, at least they aren’t marketing these to kids. For that, we have to go back a few years to the Sponge Bob “baby” carrots of 2006 or so (see below). I haven’t seen those packages lately. Guess that idea didn’t work.
[Thanks to Michael Bulger for sending the links.]